Raghda Amer

Raghda Amer, Head of Communications & Public Relations at vivo Egypt, is a strategic communications leader with more than a decade of experience spanning corporate communications, public relations, government relations, stakeholder engagement, CSR, and reputation management.

Throughout her career, Raghda has worked at the intersection of business, communication, and people—helping leading technology brands translate their ambitions into compelling narratives and meaningful relationships. Her experience across Arafa Holding, Big Fish Communications, OPPO Egypt, and vivo Egypt has shaped a leadership approach built not only on strategic thinking, but also on empathy, authenticity, and trust.

For Raghda, communication is not simply about delivering a message. It is about understanding people, creating connections, and leaving a positive impact.

From Marketing to Strategic Communications

Raghda began her professional journey within the marketing function at Arafa Holding, where she developed an early understanding of brands, consumers, and the importance of meaningful engagement. She later moved into communications through Big Fish Communications, working with a diverse portfolio of multinational and local brands and developing expertise in media relations, strategic storytelling, brand communications, and reputation management.

Her career subsequently evolved into leadership roles within the technology sector, where she became responsible for shaping and executing integrated communications strategies across multiple areas—from corporate reputation and media relations to government engagement, CSR, executive profiling, influencer partnerships, and major product launches.

A Trusted Voice for Leading Technology Brands

Raghda has played a prominent role in representing major technology brands within Egypt's highly competitive market. She previously served as the official spokesperson for OPPO Egypt and currently serves as a spokesperson for vivo Egypt, representing the brand across media platforms and major corporate engagements.

Her responsibilities have included television interviews, press conferences, executive communications, corporate announcements, flagship product launches, and high-profile media initiatives. Through these platforms, she has helped transform complex business objectives into clear, relevant, and engaging stories that connect brands with their audiences.

Beyond media visibility, her work has involved building relationships across a broad stakeholder ecosystem, including government institutions, regulators, media organizations, industry leaders, strategic partners, influencers, and communities.

Communication With Purpose

What distinguishes Raghda's approach is her belief that successful communication should go beyond visibility. It should create value.

She believes that great communication begins with the willingness to understand rather than judge. In her view, technical skills and knowledge can be developed, but empathy, kindness, and the ability to make others feel heard are what create lasting relationships.

This philosophy has influenced the way she approaches leadership, stakeholder engagement, and corporate communications. Whether managing a major product launch, developing a CSR initiative, engaging with the media, or representing a global technology brand, she places equal importance on the message and the human connection behind it.

Creating Impact Beyond the Message

Over the course of her career, Raghda has led large-scale product launches, corporate events, government partnerships, CSR programs, media forums, influencer campaigns, and nationwide activations. Her work has contributed to significant earned media exposure, stronger corporate positioning, and meaningful partnerships across Egypt's technology and communications landscape.

She has also championed initiatives designed to create social value, including communications platforms that empower individuals through technology and photography, alongside internal communications and employee-engagement initiatives.

For Raghda, these achievements are not measured solely by visibility or recognition. Their real value lies in the relationships they create and the people they positively influence.

A Leadership Philosophy Built on Human Connection

At the heart of Raghda Amer's professional journey is a simple belief: the most meaningful communication does more than connect people—it changes lives.

Her perspective on success extends beyond titles, campaigns, or media coverage. She believes that the lasting measure of a career is the positive impact one has on others—through knowledge shared, opportunities created, relationships built, and moments in which someone feels genuinely heard and valued.

As she continues to lead communications at vivo Egypt, Raghda remains focused on building trust, strengthening corporate reputation, creating meaningful social impact, and developing communication strategies that support both business growth and human connection.

In an industry where messages are constantly competing for attention, her approach offers a different perspective: communication becomes truly powerful when it is grounded in empathy, driven by purpose, and measured by the value it leaves behind.