Sally El-Akkad

Sally El-Akkad is a seasoned business leader with more than two decades of experience shaping brands, driving commercial growth, and leading transformative initiatives across major multinational organizations. Her career reflects a strong commitment to developing growth mindsets, fostering inclusive leadership, and creating strategies that deliver meaningful and sustainable impact.

Throughout her career, Sally has held senior leadership positions across highly competitive industries, including OTC, pharmaceuticals, FMCG, and white goods. Among her most notable roles was serving as Marketing Director and Head of E-Commerce at Electrolux, where she led the development and execution of integrated marketing strategies designed to strengthen brand presence, generate demand, and accelerate revenue growth across multiple channels.

With more than 17 years of specialized marketing experience, Sally has developed extensive expertise across consumer marketing, retail and trade marketing, shopper marketing, digital marketing, e-commerce, sales management, medical detailing, and expert marketing. Her ability to connect consumer insight with commercial strategy has enabled her to navigate complex markets while building brands that remain relevant in an evolving consumer landscape.

Beyond her professional achievements, Sally is passionate about leadership that empowers people and challenges conventional thinking. She believes that sustainable success is built through continuous learning, collaboration, inclusion, and the courage to pursue meaningful change.

Today, Sally El-Akkad continues to bring together strategic marketing expertise and progressive leadership to help organizations unlock growth, inspire people, and create a stronger future.